On the World Tourism Day, the National Tourism Organization of Montenegro organized a lecture and workshop on the topic "Tourism and digital transformation". Curious to see what this is about, Boško Kartal, a business development associate, and I went to a lecture and workshop that was hosted by Nicholas Hall, founder of Digital Tourism Think Tank (#DTTT), and one of the world's leading experts in the tourism industry.
During the lecture, we had the opportunity to hear how one of the tourism industry leaders sees the future of this industry, but also to pick up a few tips and complete the knowledge. It is indisputable that digital platforms are undermining the way tourism is taking place today. They affect the way destinations attract tourists, the way in which the product develops, collect data, access markets, and attract visitors.
So armed, and divided into groups, we participated in the workshop. After a brief presentation of the presentation, our group presented the advantages and authenticity of Montenegro as a tourist destination in front of the audience. We have come to use the natural beauty, the hospitality of the local population, its adventurous spirit and how to promote it.
We rejoice that thanks to the learned tricks of Nicholas Hall we will be able to improve the cooperation with our clients and partners.