{"id":2952,"date":"2017-10-31T08:52:00","date_gmt":"2017-10-31T08:52:00","guid":{"rendered":"https:\/\/bildproduction.wpengine.com\/?p=2952"},"modified":"2022-01-28T09:28:12","modified_gmt":"2022-01-28T07:28:12","slug":"coming-up-marketing-tricks","status":"publish","type":"post","link":"https:\/\/www.bild-studio.com\/en\/blog\/coming-up-marketing-tricks\/","title":{"rendered":"Coming up: Marketing tricks"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p><em>Marketing tricks &#8211; do they exist and where can you get a magic wand to turn you into an expert in this field? On Thursday, October 26, on the invitation of the&nbsp;<\/em><a href=\"https:\/\/www.facebook.com\/DebatniEF\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Debate Club of the Faculty of Economics<\/em><\/a><em>, my colleague&nbsp;<\/em><a href=\"https:\/\/www.linkedin.com\/in\/jelena-novakovic-111\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Jelena Novakovi\u0107<\/em><\/a><em>&nbsp;and I went to our former (and current)&nbsp;faculty&nbsp;to discover these mysteries of the universe together with students. :)<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"607\" height=\"406\" src=\"https:\/\/bildproduction.wpengine.com\/wp-content\/uploads\/2021\/05\/brand_strategy.jpg\" alt=\"\" class=\"wp-image-2956\" srcset=\"https:\/\/www.bild-studio.com\/wp-content\/uploads\/2021\/05\/brand_strategy.jpg 607w, https:\/\/www.bild-studio.com\/wp-content\/uploads\/2021\/05\/brand_strategy-300x201.jpg 300w\" sizes=\"auto, (max-width: 607px) 100vw, 607px\" \/><\/figure>\n\n\n\n<p><strong>EXCLUSIVE: 3 major marketing tricks you MUST know!<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>404 not found<\/li><li>404 not found<\/li><li>404 not found<\/li><\/ul>\n\n\n\n<p>We wanted to be completely honest and clarify some things at the very beginning:&nbsp;<a href=\"\/en\/brands\/branding-and-visual-identity\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing<\/a>&nbsp;creates magic (or at least it should create it), but not with tricks. The secret of a good marketing recipe lies in just a few ingredients: knowledge, experience, wisdom and, of course, creativity.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"607\" height=\"406\" src=\"https:\/\/bildproduction.wpengine.com\/wp-content\/uploads\/2021\/05\/trening-konsalting.jpg\" alt=\"\" class=\"wp-image-2958\" srcset=\"https:\/\/www.bild-studio.com\/wp-content\/uploads\/2021\/05\/trening-konsalting.jpg 607w, https:\/\/www.bild-studio.com\/wp-content\/uploads\/2021\/05\/trening-konsalting-300x201.jpg 300w\" sizes=\"auto, (max-width: 607px) 100vw, 607px\" \/><\/figure>\n\n\n\n<p><strong>How?<\/strong><\/p>\n\n\n\n<p>With the help of one of the most valuable company resources: people, especially those who are devoted and completely dedicated to their job, that is, I dared to say based on personal experience, 99% of&nbsp;us&nbsp;in Bild Studio (1% is just a statistic error :) ). Some have been working here since the beginning, few of them after a favorite project of employees in Bild,&nbsp;<a href=\"\/en\/blog\/bild-summer-internship-is-completed-successfully\/\" target=\"_blank\" rel=\"noreferrer noopener\">Great Summer Internship<\/a>, and 50 of them are our brand ambassadors without the title of employees &#8211; interns from another precious project &#8211;&nbsp;Transfer of Knowledge.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Umjetnost feedbacka\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/PeD1un8UWGQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>How do professionals deal with marketing?<\/strong><\/p>\n\n\n\n<p>Or how do we do it, Head of the Marketing,&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/dzenita-karovic-3a188a51\/\" target=\"_blank\" rel=\"noreferrer noopener\">D\u017eenita Br\u010dvak<\/a>, PR,&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/ljiljana-poli%C4%87-912617125\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ljiljana Poli\u0107<\/a>, digital marketing specialists,&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/milos-dimic-962a5968\/\" target=\"_blank\" rel=\"noreferrer noopener\">Milo\u0161 Dimi\u0107<\/a>&nbsp;and Jelena Novakovi\u0107, and copywriters,&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/jovana-%C4%91uri%C4%8Di%C4%87-99b676125\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jovana \u0110uri\u010di\u0107<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/sanja-mra%C4%8Devi%C4%87-332262138\/\" target=\"_blank\" rel=\"noreferrer noopener\">me<\/a>?<\/p>\n\n\n\n<p>We balance everyday communication with a large number of people, from clients of completely different sensibilities to colleagues from other sectors and performing our daily tasks.<\/p>\n\n\n\n<p>And how do we perform our tasks? Well, at least, answer to this question is easy to give: we don\u2019t start anything without a thorough research; we embrace Google and get in the action. :)<\/p>\n\n\n\n<p>We need to follow up on the news because it doesn\u2019t make sense to announce something about the&nbsp;<a href=\"https:\/\/www.facebook.com\/LedoCrnaGora\/videos\/217530568776635\/\" target=\"_blank\" rel=\"noreferrer noopener\">solar eclipse<\/a>&nbsp;that happened in the summer or to create&nbsp;<a href=\"https:\/\/www.facebook.com\/terminalcetiri\/posts\/952479411561321\" target=\"_blank\" rel=\"noreferrer noopener\">posts for social media<\/a>&nbsp;related to the European basketball championship that ended in mid-September, right?<\/p>\n\n\n\n<p>Also, we have concluded that it\u2019s important for all those who are involved in marketing to keep up with the trends in advertising and to test whether they are good for their brand promotion. Video content that appears on social networks more than ever, campaigns with influencers that conquer the region, blogs or vlogs dilemma and what to use in our business, all of this will appear in search results if we type words&nbsp;<em>trends in marketing 2017<\/em>&nbsp;on Google search bar. We advised participants who carefully listened to us to regularly search them and to pay special attention at the end and beginning of each year to the experts&#8217; predictions about what will be new in this field in the coming months.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"607\" height=\"406\" src=\"https:\/\/bildproduction.wpengine.com\/wp-content\/uploads\/2021\/05\/marketing_usluge.jpg\" alt=\"\" class=\"wp-image-2962\" srcset=\"https:\/\/www.bild-studio.com\/wp-content\/uploads\/2021\/05\/marketing_usluge.jpg 607w, https:\/\/www.bild-studio.com\/wp-content\/uploads\/2021\/05\/marketing_usluge-300x201.jpg 300w\" sizes=\"auto, (max-width: 607px) 100vw, 607px\" \/><\/figure>\n\n\n\n<p>The research is, after all, important because of the thing that is always in the marketer\u2019s focus: target groups, so we have found out the formula that always makes it easy for us to work: don\u2019t imagine a group of people, but rather focus on one person, representative of the population you want to connect with and sell your product. Give her a name, draw her up to the smallest detail, both on paper, and in your head, think about how old that person is, what he\/she loves and what doesn\u2019t, what he\/she wants, what their fears are, ambitions and lifestyle and you will ease your work around this very important thing.<\/p>\n\n\n\n<p><strong>What after all this?<\/strong><\/p>\n\n\n\n<p>In the end, we had to reassure the audience and explain that, if they\u2019ve defined their plan, conducted research and published content, this is not the end, but only the beginning of dealing with this interesting science. The following are the analysis and evaluations of the whole process that is important for 3 main reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>they help us see if we are doing a good job and have we achieved the set goal,<\/li><li>enable us to gain insight into what kind of promotions and communication channels deliver the best results and<\/li><li>they make it easier for us to work on ongoing or some completely new marketing activity.<\/li><\/ul>\n\n\n\n<p>Our presentation came to an end and it was time for the participants&#8217; questions. Guided by the idea that people don\u2019t ask anything when everything is completely clear to them, mainly because you have told already known story or when you were so boring that they want you just to disappear as soon as possible, we have been amazed with enthusiasm and numerous questions related to marketing specifics, advertising news, situation in Montenegro in this sphere, client\u2019s understanding for marketing and we tried to figure out how long does one hashtag live. :)<\/p>\n\n\n\n<p>We finished our presentation, but we stayed longer to hear the presentation of HR sector of\u00a0Societe Generale Montenegro bank and we didn\u2019t repent, because the curious spirit of the marketers was fed by new knowledge from another area.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"607\" height=\"406\" src=\"https:\/\/bildproduction.wpengine.com\/wp-content\/uploads\/2021\/05\/marketing.jpg\" alt=\"\" class=\"wp-image-2964\" srcset=\"https:\/\/www.bild-studio.com\/wp-content\/uploads\/2021\/05\/marketing.jpg 607w, https:\/\/www.bild-studio.com\/wp-content\/uploads\/2021\/05\/marketing-300x201.jpg 300w\" sizes=\"auto, (max-width: 607px) 100vw, 607px\" \/><\/figure>\n\n\n\n<p>Thanks again to the organizers for the invitation and we are looking forward to new opportunities for the exchange of knowledge, because, as they say:&nbsp;<em>Knowledge only multiplies when shared<\/em>. :)<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Speak &#038; Sell workshop at the Faculty of Economics<\/p>\n","protected":false},"author":11,"featured_media":2953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.bild-studio.com\/en\/wp-json\/wp\/v2\/posts\/2952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bild-studio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bild-studio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bild-studio.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bild-studio.com\/en\/wp-json\/wp\/v2\/comments?post=2952"}],"version-history":[{"count":0,"href":"https:\/\/www.bild-studio.com\/en\/wp-json\/wp\/v2\/posts\/2952\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bild-studio.com\/en\/wp-json\/wp\/v2\/media\/2953"}],"wp:attachment":[{"href":"https:\/\/www.bild-studio.com\/en\/wp-json\/wp\/v2\/media?parent=2952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bild-studio.com\/en\/wp-json\/wp\/v2\/categories?post=2952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bild-studio.com\/en\/wp-json\/wp\/v2\/tags?post=2952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}