{"id":2987,"date":"2017-10-20T08:59:00","date_gmt":"2017-10-20T08:59:00","guid":{"rendered":"https:\/\/bildproduction.wpengine.com\/?p=2987"},"modified":"2022-01-28T09:29:16","modified_gmt":"2022-01-28T07:29:16","slug":"impressions-from-the-allweb-albania","status":"publish","type":"post","link":"https:\/\/www.bild-studio.com\/en\/blog\/impressions-from-the-allweb-albania\/","title":{"rendered":"Impressions from the AllWeb Albania"},"content":{"rendered":"\n
\n

AllWeb Albania is a digital marketing conference which is being held in Tirana for the second year in a row and, as a concept, it was created and held for the first time in 2012 in Macedonia with the aim to provide a unique experience, quality content and sharing knowledge between participants and speakers.<\/p>\n\n\n\n

On October 12, my colleague Ljiljana Poli\u0107<\/a> and I<\/a>, went to Tirana, specifically Tirana Business Park<\/a>, ready to hear 14 inspiring lecturers.<\/p>\n\n\n\n

New project – New learning<\/strong><\/p>\n\n\n\n

Heimo Hammer<\/a>, Austria’s Mr. Digital<\/em>, the founder of Kraftwerk<\/a>, a full-service digital creative agency, opened the event with a message that it\u2019s not the product itself is not primary, but the identity. As we already know, you don\u2019t sell a product, but a whole philosophy, and when this is confirmed by someone who has 27 years of experience in teams which launched over 2 000 campaigns and more than 2 500 digital projects for clients such as Red Bull<\/a>, Coca Cola, Opel<\/a>, and Lufthansa<\/a>, you know this the way to go.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Non-data-related marketing is a \u201cno-no\u201d in the 21st century<\/strong><\/p>\n\n\n\n

Anke den Ouden<\/a>, Microsoft<\/a>‘s General Manager for CEE region, followed up by saying that, if we want to make an impact, we need to understand the whole consumer\u2019s journey in the decision-making process. It is important to analyze patterns of behavior because data are crucial in the marketing.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

We all agreed that it\u2019s unacceptable to do a non-data related marketing today and prepared for the lecture of the founder of the SpringTab.\u00a0Peter Szanto<\/a>\u00a0said that data are not smart or stupid, but we make it look like that and encouraged us to use digital marketing techniques even more. According to research, 98% of people feel disturbed when they see an advertisement that they don\u2019t really want to see. If you don\u2019t want to be one of that disturbing kind, get to know your target group, your existing and potential customers, introduce yourself and give them a personalized experience.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Give consumers a chance to understand your product<\/strong><\/p>\n\n\n\n

\u201cWe are not there just to sell, but to give consumers the opportunity to understand our product\u201d, pointed out Kentan Makwana<\/a>, Executive Director of Enterprise Lab<\/a>. Whether you will do this through free samples or trial period, it\u2019s up to you.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

When we talk about the data, it\u2019s not ok to ignore the numbers, so here’s something that took over our attention:<\/p>\n\n\n\n