{"id":3235,"date":"2017-04-24T09:43:00","date_gmt":"2017-04-24T09:43:00","guid":{"rendered":"https:\/\/bildproduction.wpengine.com\/?p=3235"},"modified":"2021-05-26T09:45:24","modified_gmt":"2021-05-26T09:45:24","slug":"leapin-podgorica","status":"publish","type":"post","link":"https:\/\/www.bild-studio.com\/en\/blog\/leapin-podgorica\/","title":{"rendered":"LeapIn Podgorica"},"content":{"rendered":"\n
\n

Thursday, 20th April, was saved for\u00a0successful\u00a0stories from the world of technology,\u00a0marketing\u00a0and\u00a0entrepreneurship. We attended the\u00a0LeapIn Podgorica\u00a0conference to scent the atmosphere of\u00a0Leap Summit, which will be held in Zagreb, in May 2017.<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Thanks to the organization of NGO\u00a0Digitalizuj.me<\/a>\u00a0we heard many useful tips from several successful individuals at the\u00a0Youth Center<\/a>:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

At the very beginning, Sanja Garda\u0161evi\u0107 helped us bust a few myths about digital marketing. Two of them perhaps most of us have often hear in their private and, unfortunately, business environment:<\/p>\n\n\n\n

1. Everyone can be engaged in digital marketing<\/strong> (i.e. the neighbor’s son who is “hanging” on Facebook can create an online strategy for your business),<\/p>\n\n\n\n

2. Digital marketing is great, but it does not work in our country<\/strong> (Montenegro stays behind trends and this will never change).

Maja Jaredi\u0107 used practical examples to show us why we need to invest in inbound marketing, what powers Internet gave to the customers and how businesses should focus on customers and attract them to their brand and product. Youth activism in Montenegro remains at an unsatisfying level, even though the opportunities are numerous, so Ivana Grgurovi\u0107 talked about benefits of internship programs and student exchange programs. Through her own example, Jennifer Buxton has pointed out that a successful job can only be built if you know who you are, if you trust yourself and allow yourself to get out of your comfort zone. Dra\u017een Vujovi\u0107 has encouraged young people to think about new ideas, as a key to establishment of a startup.<\/p>\n\n\n\n

An interesting lecture was also delivered by\u00a0Radivoje Drobnjak, Master of Economics, as he was referring to disadvantages of the Montenegrin educational system, rewarding learning for the sake of good grades rather than to be able to make a critical reflection. At the very end,\u00a0Vladimir Vuli\u0107\u00a0talked about the importance of falling in love with your customers before loving your own product or service.\u00a0Starbucks<\/a>,\u00a0Victoria’s Secret<\/a>,\u00a0Harley Davidson<\/a>\u00a0and many others are examples of successfully defined sales strategies, which many companies have been building for years.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Source: Leap Summit<\/p>\n\n\n\n

Concluding that customers need to satisfy their needs, not just to by the specific product, the conference ended with a nice surprise by the organizers: all attendees were awarded tickets to the Leap Summit, which will be held in Zagreb on 11 – 13 May.

We thank Digitalizuj.me for its excellent organization and efforts to map Montenegro as a place of many marketing, innovation and technology fans. See you in Zagreb! :)<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

One-day conference organized by NVO Digitalizuj.me<\/p>\n","protected":false},"author":13,"featured_media":3236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.bild-studio.com\/en\/wp-json\/wp\/v2\/posts\/3235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bild-studio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bild-studio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bild-studio.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bild-studio.com\/en\/wp-json\/wp\/v2\/comments?post=3235"}],"version-history":[{"count":0,"href":"https:\/\/www.bild-studio.com\/en\/wp-json\/wp\/v2\/posts\/3235\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bild-studio.com\/en\/wp-json\/wp\/v2\/media\/3236"}],"wp:attachment":[{"href":"https:\/\/www.bild-studio.com\/en\/wp-json\/wp\/v2\/media?parent=3235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bild-studio.com\/en\/wp-json\/wp\/v2\/categories?post=3235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bild-studio.com\/en\/wp-json\/wp\/v2\/tags?post=3235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}