{"id":3398,"date":"2017-02-13T10:11:00","date_gmt":"2017-02-13T10:11:00","guid":{"rendered":"https:\/\/bildproduction.wpengine.com\/?p=3398"},"modified":"2021-08-20T10:17:40","modified_gmt":"2021-08-20T08:17:40","slug":"are-you-into-fashion","status":"publish","type":"post","link":"https:\/\/www.bild-studio.com\/en\/blog\/are-you-into-fashion\/","title":{"rendered":"Are you into fashion?"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p><em>All stories about marketing begin by recalling its main objective &#8211; to meet consumers\u2019 needs and desires, and make them loyal. Easier said than done. When it comes to realization, it\u2019s not that simple. Marketing is a dynamic and sensitive field and demands continuous attention in following and implementing the latest trends. To save you from spending hours of exploring what is new in this sphere, we did your homework. So let&#8217;s begin<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/bildproduction.wpengine.com\/wp-content\/uploads\/2021\/05\/marketing-3.jpg\" alt=\"\" class=\"wp-image-3401\" width=\"607\" height=\"406\" srcset=\"https:\/\/www.bild-studio.com\/wp-content\/uploads\/2021\/05\/marketing-3.jpg 607w, https:\/\/www.bild-studio.com\/wp-content\/uploads\/2021\/05\/marketing-3-300x201.jpg 300w\" sizes=\"auto, (max-width: 607px) 100vw, 607px\" \/><\/figure>\n\n\n\n<p><strong>Tell me a story<\/strong><\/p>\n\n\n\n<p>You can already guess what it is about, right? 2017 is the year of the great return of the&nbsp;<strong>storytelling<\/strong>.Aggressive marketing and &#8220;we are the biggest&#8221;, &#8220;we are the best&#8221;, &#8220;we are the most innovative&#8221; approach isn\u2019t&nbsp;<em>in<\/em>&nbsp;for quite some time and does not attract attention of a demanding consumer. People are less likely to believe in mere brand promises. Yet, if you engage them in an interesting story, as did Budweiser, consumers are unlikely to remain indifferent.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Budweiser 2017 Super Bowl Commercial | \u201cBorn The Hard Way\u201d\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/HtBZvl7dIu4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Be careful, though. Storytelling should not begin and end with a case studyof your company. It is way beyond that, and&nbsp;<a href=\"http:\/\/www.millennialmarketing.com\/who-are-millennials\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Millennials<\/u><\/a>&nbsp;are more into a new dimension of storytelling.<a href=\"http:\/\/outspokenmedia.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>&nbsp;Outspoken Media<\/u><\/a>&nbsp;agency made a great&nbsp;<a href=\"http:\/\/outspokenmedia.com\/social-media\/storytelling-tools-features-in-2017\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>overview of tools<\/u><\/a>&nbsp;which can help you in conveying your story, but let&#8217;s see how you should tell it to the generation Y.<\/p>\n\n\n\n<p><strong>You\u2019re live in 3, 2, 1\u2026<\/strong><\/p>\n\n\n\n<p>As we all heard it many times before, in the digital world, video has priority over other types of content. If a picture is worth a 1000 words, a video is worth 24000 powerful words in a second!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"607\" height=\"406\" src=\"https:\/\/bildproduction.wpengine.com\/wp-content\/uploads\/2021\/05\/ux_design-2.jpg\" alt=\"\" class=\"wp-image-3403\" srcset=\"https:\/\/www.bild-studio.com\/wp-content\/uploads\/2021\/05\/ux_design-2.jpg 607w, https:\/\/www.bild-studio.com\/wp-content\/uploads\/2021\/05\/ux_design-2-300x201.jpg 300w\" sizes=\"auto, (max-width: 607px) 100vw, 607px\" \/><\/figure>\n\n\n\n<p>True. But not any video, just&nbsp;<strong>live video<\/strong>. The reason is simple &#8211; the content which is not mounted seems more honest, people believe it more, and is, therefore, more attractive. Perfection is outfashioned and no one will wait for it. Not even the<a href=\"http:\/\/www.thedailybeast.com\/articles\/2016\/09\/25\/how-to-watch-the-first-2016-presidential-debate-live-stream.html\" target=\"_blank\" rel=\"noreferrer noopener\"><u>&nbsp;first presidential debate<\/u><\/a> in the United States, which was broadcasted live via&nbsp;<a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>YouTube<\/u><\/a>,&nbsp;<a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Facebook<\/u><\/a>&nbsp;and&nbsp;<a href=\"https:\/\/twitter.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Twitter<\/u><\/a>.<\/p>\n\n\n\n<p>Acting &#8220;here and now&#8221; is an imperative of today, but what if we tell you that your story may have far more reaching influence?<\/p>\n\n\n\n<p><strong>Influencers in focus<\/strong><\/p>\n\n\n\n<p>Promotion tools have never been so numerous and diverse. Their number is growing each day, but the most trusted in 2017 is one and only &#8211;&nbsp;<strong>a word of mouth<\/strong>.<\/p>\n\n\n\n<p>There is no doubt that people trust their family and friends the most, but today\u2019s appreciation goes also to opinion and recommendations of:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.instagram.com\/chiaraferragni\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Fashion bloggers<\/u><\/a><\/li><li><a href=\"https:\/\/www.instagram.com\/izkiz\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Travel bloggers<\/u><\/a><\/li><li><a href=\"https:\/\/www.instagram.com\/camilacoelho\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Lifestyle bloggers<\/u><\/a><\/li><li><a href=\"https:\/\/www.instagram.com\/kayla_itsines\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Fitness bloggers<\/u><\/a><\/li><li><a href=\"https:\/\/www.instagram.com\/hudabeauty\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Beauty bloggers<\/u><\/a><\/li><li>Popular <a href=\"https:\/\/www.instagram.com\/girleatworld\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>foodies<\/u><\/a><\/li><li><a href=\"https:\/\/www.marketingweek.com\/2017\/01\/24\/top-20-endorsers-2016\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Celebrities<\/u><\/a><\/li><li>Favourite&nbsp;<a href=\"https:\/\/www.instagram.com\/muradosmann\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Instagrammers<\/u><\/a><\/li><\/ul>\n\n\n\n<p>Yes, we are talking about&nbsp;<strong>influencers<\/strong>. This term is nowadays often used to describe anyone who has more than a few thousand followers on Instagram or Twitter, but to be a true influencer, you need much, much more. To avoid getting into this trap and to find your place under online sky, you have to dug deep and search for right people who are trusted, listen what they have to say and observe actions of people who follow them. This requires a lot of time and efforts, but it&#8217;s crucial if you want to do the right thing.<\/p>\n\n\n\n<p>When you find a right person, you need to make sure he or she understands the goal you want to reach. And then it\u2019s up to them to pack and tell your story through a live video on social networks. This trend is taking more and more space on the internet, because new generations believe stories told by real people which they can identify with.<\/p>\n\n\n\n<p>As we said, pictures are worth much more than words. :) Thus, it\u2019s enough to take a look at Instagram profile of any influencer. Take, for example&nbsp;<a href=\"https:\/\/www.instagram.com\/elladvornik\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Ella Dvornik<\/u><\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"607\" height=\"406\" src=\"https:\/\/bildproduction.wpengine.com\/wp-content\/uploads\/2021\/05\/it-1.jpg\" alt=\"\" class=\"wp-image-3405\" srcset=\"https:\/\/www.bild-studio.com\/wp-content\/uploads\/2021\/05\/it-1.jpg 607w, https:\/\/www.bild-studio.com\/wp-content\/uploads\/2021\/05\/it-1-300x201.jpg 300w\" sizes=\"auto, (max-width: 607px) 100vw, 607px\" \/><\/figure>\n\n\n\n<p>The immediacy in communication, followed by unpredictable and unexpected are the aces of today\u2019s influencers. People who have something to say and show in the online world, those who let you sneak peak into their life can be the secret of your success in the months to come.<\/p>\n\n\n\n<p><strong>To summarize\u2026<\/strong><\/p>\n\n\n\n<p><strong>In 2017 everything is going to be about live video on social networks shared by a person who is trusted.<\/strong>&nbsp;These persons will talk about interesting stories and connect brands with consumers and will have far more better outreach than those sticked to the &#8220;we are better than the competition&#8221; approach.<\/p>\n\n\n\n<p>Video content is dominant for one more reason. Although today, most people use mobile devices to catch up with news, they do so through other media, as well. And they often do it simultaneously. For this reason video is again prevailing tool, as it easily draws and holds the attention of a digital consumer.<\/p>\n\n\n\n<p>January is behind us, so if you haven\u2019t already included these trends in your annual marketing plan, it&#8217;s not too late to do it now. Stay viral. :)<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>THREE BIGGEST TRENDS IN MARKETING IN 2017<\/p>\n","protected":false},"author":11,"featured_media":3399,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.bild-studio.com\/en\/wp-json\/wp\/v2\/posts\/3398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bild-studio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bild-studio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bild-studio.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bild-studio.com\/en\/wp-json\/wp\/v2\/comments?post=3398"}],"version-history":[{"count":0,"href":"https:\/\/www.bild-studio.com\/en\/wp-json\/wp\/v2\/posts\/3398\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bild-studio.com\/en\/wp-json\/wp\/v2\/media\/3399"}],"wp:attachment":[{"href":"https:\/\/www.bild-studio.com\/en\/wp-json\/wp\/v2\/media?parent=3398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bild-studio.com\/en\/wp-json\/wp\/v2\/categories?post=3398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bild-studio.com\/en\/wp-json\/wp\/v2\/tags?post=3398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}