{"id":3421,"date":"2017-02-08T10:16:00","date_gmt":"2017-02-08T10:16:00","guid":{"rendered":"https:\/\/bildproduction.wpengine.com\/?p=3421"},"modified":"2022-01-28T16:39:11","modified_gmt":"2022-01-28T14:39:11","slug":"silence-is-golden-but-not-in-pr","status":"publish","type":"post","link":"https:\/\/www.bild-studio.com\/en\/blog\/silence-is-golden-but-not-in-pr\/","title":{"rendered":"Silence is golden, but not in PR"},"content":{"rendered":"\n
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The last thing you should do during the crisis is to hide and wait for it to pass itself. The public loves conflicts and affairs and will not let you get away with it so easy. If the crisis has already occurred, you must know how to manage it.<\/em><\/p>\n\n\n\n

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Earlier, it was relatively easy to control several medias: press, television, and radio. However, development of the internet and social networks has introduced a new dynamic into the relationship between companies and the public. The most undesirable part of the PR job is certainly to deal with a crisis. In most cases, it can be recognized and prevented on time, but when we take the slogan “It\u2019s always happening to somebody else” for granted, the crisis is inevitable.<\/p>\n\n\n\n

A crisis is a word that refers to sudden, unpredictable situation, and by simply saying it you invoke panic. However, in a society where we are a click away from information, the crisis is expanding so fast we can\u2019t control it. Therefore, fast company response can not be understood as quick panic. The flow rate and ease of access to information go in the favor of the PR team, too; because by continuous monitoring of the internet community, the first signs of the crisis can be recognized promptly and its escalation prevented on time. Analytics integrated into the social networks, Google Analytics<\/a>,<\/em>Google Trends<\/a>, Google Alerts<\/a>, and many other tools for online metrics, significantly facilitate that process.<\/p>\n\n\n\n

Prevention is the main task of crisis PR, and its objective is to solve the communication, not a problem that led to the crisis.<\/strong><\/p>\n\n\n\n

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Each company, depending on the activity, can determine the potential critical situations. If it comes to retail, the client who will share their dissatisfaction on social networks will surely appear in one moment. In the food industry, companies face with a presence of certain hazardous substances in products, construction companies often deal with charges after injuries at work, and there are also rumors that are placed by competitors. You should take into account problems that may arise from the company itself, too; such as employees dissatisfaction or the mistakes made by the management.<\/p>\n\n\n\n

For all of these situations, it is necessary to:<\/p>\n\n\n\n