{"id":920,"date":"2021-04-27T11:23:29","date_gmt":"2021-04-27T11:23:29","guid":{"rendered":"https:\/\/bildproduction.wpengine.com\/?post_type=project&#038;p=920"},"modified":"2025-10-13T14:41:26","modified_gmt":"2025-10-13T12:41:26","slug":"aluma-rebranding-done-right","status":"publish","type":"project","link":"https:\/\/www.bild-studio.com\/en\/projects\/aluma-rebranding-done-right\/","title":{"rendered":"Aluma &#8211; Rebranding done right"},"content":{"rendered":"\n<h1 class=\"text-center wp-block-heading\">Aluma &#8211; Rebranding done right<\/h1>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>For the last 10 years Bild Studio has been on a path of cooperation with Montenegrin companies of different domains. On their road to success we help with brand guidelines, attracting customers and overall &#8211; we help the development of Montenegrin economy. One of those is called Aluma d.o.o. &#8211; upcoming frontrunner in the field of aluminum and inox profiles, aluminum doormat systems, expansion joints and wall and corner protection systems.<\/p>\n\n\n\n<p class=\"text-center\">They say:&nbsp;<\/p>\n\n\n\n<p class=\"text-center\"><em>&#8220;We are proud to be a pioneer manufacturer of our branch of products and services in Montenegro. With company development, came the need for a brand that could represent our image and vision. In our opinion, a demanding task &#8211;&nbsp;to present a completely new brand on the domestic market.&#8221;<\/em><\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted src=\"https:\/\/bildproduction.wpengine.com\/wp-content\/uploads\/2021\/04\/Aluma-video.mp4\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>Aluma d.o.o. expanded rapidly and a need for the new face arose. To become recognized, the company decided to go through the process of rebranding. With both parties involved, we agreed on a visual which represents the company&#8217;s business operations. Four our design department that meant &#8211; sheer joy. First step has been made towards the unique logo. It is a combination of a letter A and elements from Aluma&#8217;s profiles and joints.<\/p>\n\n\n\n<p class=\"text-center\"><em>&#8220;The choice of a partner for this process for us was relatively easy, because Bild Studio is one of the leading branding companies in Montenegro, with regard to quality of work, and a professional approach to this type of creative challenge.&#8221;<\/em><\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"775\" src=\"https:\/\/bildproduction.wpengine.com\/wp-content\/uploads\/2021\/04\/Aluma-put-do-logotipa.jpg\" alt=\"\" class=\"wp-image-929\" srcset=\"https:\/\/www.bild-studio.com\/wp-content\/uploads\/2021\/04\/Aluma-put-do-logotipa.jpg 1920w, https:\/\/www.bild-studio.com\/wp-content\/uploads\/2021\/04\/Aluma-put-do-logotipa-300x121.jpg 300w, https:\/\/www.bild-studio.com\/wp-content\/uploads\/2021\/04\/Aluma-put-do-logotipa-1024x413.jpg 1024w, https:\/\/www.bild-studio.com\/wp-content\/uploads\/2021\/04\/Aluma-put-do-logotipa-768x310.jpg 768w, https:\/\/www.bild-studio.com\/wp-content\/uploads\/2021\/04\/Aluma-put-do-logotipa-1536x620.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1663\" src=\"https:\/\/bildproduction.wpengine.com\/wp-content\/uploads\/2021\/04\/Aluma-Dizajn-memoranduma.jpg\" alt=\"\" class=\"wp-image-931\" srcset=\"https:\/\/www.bild-studio.com\/wp-content\/uploads\/2021\/04\/Aluma-Dizajn-memoranduma.jpg 1920w, https:\/\/www.bild-studio.com\/wp-content\/uploads\/2021\/04\/Aluma-Dizajn-memoranduma-300x260.jpg 300w, https:\/\/www.bild-studio.com\/wp-content\/uploads\/2021\/04\/Aluma-Dizajn-memoranduma-1024x887.jpg 1024w, https:\/\/www.bild-studio.com\/wp-content\/uploads\/2021\/04\/Aluma-Dizajn-memoranduma-768x665.jpg 768w, https:\/\/www.bild-studio.com\/wp-content\/uploads\/2021\/04\/Aluma-Dizajn-memoranduma-1536x1330.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>Then we moved on with changing colour palette and brand guidelines so we could fully exploit aforementioned logo. Other than that, Bild Studio is in charge of Aluma&#8217;s new website. UX&amp;UI team is using new roadmap while creating fully functional and intuitive web presentation. Additionally, our design team has been involved in the creation of Aluma&#8217;s corporate video.<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1089\" src=\"https:\/\/bildproduction.wpengine.com\/wp-content\/uploads\/2021\/04\/Aluma-dizajn-slema.jpg\" alt=\"\" class=\"wp-image-935\" srcset=\"https:\/\/www.bild-studio.com\/wp-content\/uploads\/2021\/04\/Aluma-dizajn-slema.jpg 1920w, https:\/\/www.bild-studio.com\/wp-content\/uploads\/2021\/04\/Aluma-dizajn-slema-300x170.jpg 300w, https:\/\/www.bild-studio.com\/wp-content\/uploads\/2021\/04\/Aluma-dizajn-slema-1024x581.jpg 1024w, https:\/\/www.bild-studio.com\/wp-content\/uploads\/2021\/04\/Aluma-dizajn-slema-768x436.jpg 768w, https:\/\/www.bild-studio.com\/wp-content\/uploads\/2021\/04\/Aluma-dizajn-slema-1536x871.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"934\" src=\"https:\/\/bildproduction.wpengine.com\/wp-content\/uploads\/2021\/04\/Aluma-profili.jpg\" alt=\"\" class=\"wp-image-937\" srcset=\"https:\/\/www.bild-studio.com\/wp-content\/uploads\/2021\/04\/Aluma-profili.jpg 1920w, https:\/\/www.bild-studio.com\/wp-content\/uploads\/2021\/04\/Aluma-profili-300x146.jpg 300w, https:\/\/www.bild-studio.com\/wp-content\/uploads\/2021\/04\/Aluma-profili-1024x498.jpg 1024w, https:\/\/www.bild-studio.com\/wp-content\/uploads\/2021\/04\/Aluma-profili-768x374.jpg 768w, https:\/\/www.bild-studio.com\/wp-content\/uploads\/2021\/04\/Aluma-profili-1536x747.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"text-center\">This project is supported by&nbsp;<a href=\"https:\/\/www.ebrd.com\/home\">EBRD<\/a>&nbsp;through program called &#8220;Advice for small businesses&#8221;.<\/p>\n\n\n\n<p class=\"text-center\"><em>&#8220;With great support of EBRD-a, as well as a highly qualified team of experts and designers from Bild Studio, we can say&nbsp;with great assurance, that the goal of this project has been&nbsp;successfully accomplished.&#8221;<\/em><\/p>\n<\/div><\/div>\n","protected":false},"featured_media":1477,"menu_order":4,"template":"","project_categories":[25],"class_list":["post-920","project","type-project","status-publish","has-post-thumbnail","hentry","project_categories-product-discovery-design"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.bild-studio.com\/en\/wp-json\/wp\/v2\/project\/920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bild-studio.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.bild-studio.com\/en\/wp-json\/wp\/v2\/types\/project"}],"version-history":[{"count":0,"href":"https:\/\/www.bild-studio.com\/en\/wp-json\/wp\/v2\/project\/920\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bild-studio.com\/en\/wp-json\/wp\/v2\/media\/1477"}],"wp:attachment":[{"href":"https:\/\/www.bild-studio.com\/en\/wp-json\/wp\/v2\/media?parent=920"}],"wp:term":[{"taxonomy":"project_categories","embeddable":true,"href":"https:\/\/www.bild-studio.com\/en\/wp-json\/wp\/v2\/project_categories?post=920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}