In 2025, Bild was acquired by a French company, HillMetrics.

The feeling was the same as getting married and having in-laws. Will we like them? Will we get along? What are their values? How will we function?
The suspicion was real.

Clash of titans

When a newbie joins your workplace, chances are they will adapt to your work dynamic. But a whole team? Clash of titans. Different cultures, different values, different management styles, different workflows. We were bracing ourselves for corporate culture where every email starts with "Dear X" and ends three approval layers later.
And then the team building came.

Imagine working with a team for months — resolving issues together, counting little victories, knowing each other only through screens — and finally meeting them in person. From personal experience, I can tell you: it is a blast.

Not all sunshine and butterflies

We got along so well that it doesn't feel like our relationship started a year ago. It feels like ages.
Truth be told, it is not all sunshine and butterflies. Imagine sales talking to a tech guy. Plain English doesn't help when it comes to those two understanding each other. One is talking deadlines and clients, the other is talking edge cases and refactoring, and both are convinced they're being perfectly clear.
But we act like a team — a close one. And that means a lot of care, arguments, ideas, laughs, and everything else that comes with being in a relationship. You don't argue with people you don't care about.

The favourite cousin

In the digital era, a business can easily be led from another country. But we prefer frequent visits. It's like a cousin coming to stay. What no one tells you, but it is always true, everyone has their favorite. And when your favourite cousin is visiting — that means fun.

Moral of the story

Hating on your in-laws is so passée. Sometimes marriage brings you new fun people, and insights you would never see from inside your own bubble.