EKS In Tech - website for company who`s working with all automotive logos you can think of
To realize that the website you're about to redesign will be studied by the most famous automotive companies in the world is not a lot of pressure. None at all. Just a light little thought to stir into your morning coffee.
When the project kicked off, we got our favorite brief in the world: you do you, this is your expertise. Free hands, and a client full of engineers who know exactly what they do, trusting us to know exactly what we do.
That kind of trust is where our work starts to shine. It also came with an inconvenient truth.
Their old website wasn't losing them clients
Their site was a faithful mirror of their services - drawn by engineers, for engineers. Perfectly clear to them. And here's the honest part: their customers weren't calling because of the website. The services were needed, and the people who needed them already knew who to call. Automotive is a big industry, but a tightly connected one, and word of mouth is still the loudest recommendation money can't buy.
So we had to say the uncomfortable question out loud: who are we building this pretty new website for, and what business problem does it actually solve?
The problem was never leads. It was visibility.
For a company with a niche, in-demand product, the goal was never more clients. It was visibility and awareness, making sure that when the industry talks, EKS In Tech is in the conversation instead of being a well-kept secret.
Potential clients already know what they need. What they don't know is how deep the engineers at EKS actually go.
Quick question: do you know what a digital factory is?
Neither did we.
So before we designed a single screen, we did the unglamorous part - long investigation into an industry that wasn't ours, until we could speak its language. Only then did we step in. We show what we do and share what we know; we just prefer to know what we're talking about first.
What we built, and why
We built EKS In Tech, a website that finally shows the world the depth behind the services, a window into their innovation and automation work, for the clients they already have and the ones they haven't met yet. Not decoration. A way to make invisible engineering visible.
A suit doesn't make the man, and a website doesn't make the company. But both leave a trace, and both shape a first impression. The innovation was always theirs. We were simply the channel that let the rest of the world finally see it.
