Our aim is to increase the conversions and mistakes are not tolerated. To get there we use various methods of testing. We are kind of addicted to it. Our day starts with Google Analytics, Hotjar and other tools we use to stalk behaviour of your visitors.
And it doesn’t stop there. When you’re buying a car you take it to a mechanic to see if it runs properly. Same here. Only, you don’t have to take your software anywhere.We are doing it for you. We’ll take it for a spin using a combination of manual and automatic testing, which so far proved to be the most efficient. Using micromanagement explanation – our devs code day and night (and test along the way), but right before deployment, our QA team takes over. They write more code to test the code. And so on… You get the picture.
That’s why we like to create concepts you’ll be happy with. Regarding UX, there is no space for error, or even a slightest misunderstanding. Our goal is to make your product as intuitive as it can be following your business objectives.
This is our secret recipe. Or simply put – this is how we master UX:
- Analysis of business goals
It’s a must for us to get to know your business to the core. As well as your users. Current ones and the potential ones.
- Research and analysis of your competitors
- Setting information architecture
Polishing it using various techniques, until it shines.
And testing. All kinds of testing. And prototyping again.
Here are some of the projects where we had full hands of UX&UI:
As for tools we are using, we are talking about everything on offer:
12 years ago, as pioneers, we started with Balsamiq, then we moved to UXpin, JustinMind, Invision, Sketch, Zeppelin, Adobe Xd. It’s obvious that we’ve never really lost the appetite for exploring and learning new stuff, so If anything better comes up, our hands are on it.
We have experts with 15 years of experience in the field of UI. Their only concern is crafting unique apps, websites and software interfaces to keep brands on the right track.
Our clients tend to come back for more. We read it as a sign of a job nicely done.