Cultural Heritage
We present you one of the three design solutions for Cultural Property’s logo – made for the competition announced by the Ministry of Culture of Montenegro.
The logo was hand-drawn, and it represents a unique solution that reflects our cultural heritage that dates back to the fifteenth century.
The inspiration for the creation of the logo was the Oktoih Prvoglasnik, which is one of the most essential and recognizable cultural heritage in Montenegrin history. It represented the culmination of culture and technology at that time.
The logotype is inspired by illustrations similar in style, which reappear several times. The result is a compromise between enabling the recognition and application of the logo in all forms and the intricate illustration of the floral style, which made the Oktoih Prvoglasnik recognizable and unique.
Honey of Montenegro and House of honey
During our search for the ideal logotype solution for Honey of Montenegro, we’ve been led by idea of a simple, timeless and universal solution. The goal was clear – create a brand that will be capable of competing with some of the biggest world’s brands.
The logo contains a tone alluding to manual labor, as well as Montenegro’s recognizable characteristics. We found inspiration in the Montenegrin’s traditional costume, while the graphic pattern is a stylization of our folklore ornaments integrated with elements of bee, house, and honey.
The old town Perast caterers association
We are especially pleased when we work on developing and strengthening domestic brands. Creating a logo for the old town Perast caterers association was not an exception.
The association aims to provide support for the promotion of the old town of Perast as an elite touristic destination. Furthermore, it aims at improving the tourist and public infrastructure, with the support of the project “Perast – a city without vehicles.” The association emphasizes the exchange of experience and establishing cooperation with other cities in Europe and the world that have successfully valorized their rich cultural and historical heritage.
Also, strengthening the level of awareness of the local community and the economy on the importance of cultural heritage, as well as its valorization through cultural tourism, are some of the goals of the association, along with the support in the preparation and implementation of relevant projects financed by domestic and international donors.
The motive taken as the starting point for the graphics solution of the logo is the rosetta from the Our Lady of the Rocks since this church is one of the cultural centers of the Bay of Kotor.
The solution represents an emancipated form which in grouped lines suggests unification, gathering, and protection. Since it is rich in detail, the sign is entirely suitable for use in ornamental purposes, accompanying graphics.
The Association provides support to the sustainable development of Bay of Kotor and preserving one of the essential resources – natural beauties, and the symmetry present in the sign is the one that emphasizes the presentation of a coherent organization.
Adeona apartments
Adeona is a Roman goddess, a patron saint of travelers. People who are returning home were praying to her, hoping for a safe return to their loved ones. Inspired by the name full of underlying symbolism, we created a solution for our client – apartments Adeona.
The proposed graphic solution consists of a sign, an illustrated silhouette of the goddess Adeona. We realized the sign through a curving path in the negative space – the hair of the goddess, as well as the printing Adeona in serif font Crimson Text in the fatty section, which in combination with the gold symbol communicates luxury, comfort, and trust.
Villa Gracia
Villa Gracia logo consists of a letter G and a graphic element that represents the object itself.
The symbiosis of these two elements defines a minimalist logo with a serif print that represents luxury, quality, and trust. A bright orange color represents power and success, while dark brown color represents safety, stability, and elegance.
Madrugada
They say you are good at what you do when you are aware of the customers’ needs before they themselves are aware of the same. Hence, it is why we’ve designed the modern tavern.
Imagine the following, it is the end of a stressful working week and on your way home, you’ve stumbled across a large door with a single logo. It is inviting. It dares you to cross its threshold.
Inside, you are greeted by the smooth lines of the bar, subtle inscriptions on the wall, and the cocktail card that’s drawing you in. The atmosphere sets in, and before you know it, the dreadful week is behind you.
The proposed graphics solution is a combination of the simplified elements of a cocktail glass, the sun, and the letter M. Together these form the sign that communicates a pleasant and relaxed atmosphere with intertwined romance.
Athos Hotel & Villas
We believe in the subtle power of the first impression.
The one that touches your emotional chord at a simple sight of a logo.
Our designers came up with the logo that will beckon one’s thoughts towards the warmth of home whenever one stays in one of the real estate properties the agency has to offer.
Since most of the ideas start from the mere observation, we’ve learned to listen carefully and tend to the sentiments of the crowd.
The design of the business cards, memos, matches, totems, ID cards, room numbers alludes towards the feelings that rustic wood, the warmth of the hearth, snow, and mountains award.
Stara Čaršija
The historical intertwining motif emerges from Persia, and one can notice the same permeating through all cultures – Early Byzantine, Late Antiquity, Early Byzantine, Islamic, and many more.
The essence is in the non-figurative ornamentation that s modeled on a vast Mediterranean heritage. The weave is of a specific style, the one which through its symbolism unites all the cultures.
The motif of a triangular weave connects people and religions, be it Christian or Islamic, throughout the centuries.
The character form is open and has underlying dynamics of movement and continuation.
The interweave gave the sign of warmth, and by adding as an underlying tone of our logo, we wrapped in tradition and luxury, as graphism, was reduced to a minimalist approach.
Symmetry, harmony, and order suggest a homogeneous environment, which points to such a standardized offer that you can expect in a restaurant.
Terminal 4 restaurant
How to inspire your target audience to make a move from point A, where the following opinion ‘One of many restaurants in the city’ prevails, to point B, whereby the audience would exclaim:
‘I hope they have an available table.’
A chess enigma, or maybe not?
For your audience to adopt the mentioned line of thinking, one must work hard to create a sentiment that keeps the customers coming back.
How did we do it with the “Terminal 4” restaurant, you might ask?
#ScrollToFindOut
But first, let us tell you how it all began.
Well, as any good story does, really – with a catchy slogan. :)
‘Putujemo ukusima’ [trans. ‘Travel via taste’] motive is embedded in every detail of Terminal 4 restaurant.
[Interestingly enough, the creative team in charge of the project had drawn up a good part of the strategy during various trips. Karma has done its part too.]
Commitment to detail.
When we say details, what we mean is every possible detail that could be embedded in the record-breaking deadline. What inspired and encouraged our persistence, was working with the client’s equally proactive team.
Client
Restaurant Terminal 4 today stands firm on principles that every great restaurant has. The said principles consist of the following:
diverse and quality food, friendly staff, and a distinctive interior.
To this, Terminal 4 has added two essential ingredients: recognizable marketing and unique design. With such combination, the restaurant has inspired its audience to make a move to the point “B” in just five months.
Challenges
Two key challenges marked the beginning of the project:
1. Location – unattractive
Terminal 4 is located in a newly opened (at the time) shopping center “City Mall.” This restaurant appeared to be “hidden” in a way. The location did not exclusively relate to the restaurant. Instead, it was more known by the other, more prominent businesses within the shopping center.
2. Competition – numerous
It suffices to say that at the time of opening the restaurant, within a 500-meter radius, there were already 43 restaurants. Today, this number rose to 86.
Approach
By analyzing the market, we divided our competitors into three groups.
The first group – caterers who did not use social networks to promote their business;
The second group – caterers who used social networks to promote their business, but in an inadequate way;
The third group – caterers who ran aggressive marketing on social networks.
How did we manage to stand out?
The first factor – communication
A new restaurant on the market should have a recognizable voice. We molded this voice by using the best-known tool to humanity – copywriting. With mildly natural communication tones, humorous and informative content, we accomplished a different approach from most of our competitors and made a connection with our target audience.
The text on the graphic reads: ‘The historical moment when Gaius Julius Caesar ordered a Caesar salad.’
Had you not skipped on your history lessons, you’d know that this gentleman is actually Caesar’s relative, sworn enemy or what not.
Anyhow, nothing our crisis PR team cannot handle. :)
and many other posts.
The second factor – the relationship with social media followers
In addition to the creative content we have placed to the followers, we have taken particular care of each reaction. It meant:
– Quick replies to comments and carried dialogues with the audience;
– Professional responses to direct messages;
– Answering comments on restaurant ratings, whether praise or criticism.
The main goal?
User engagement
Besides the professional manner of communicating with fans, we took a step further and organized two prize games. Hence, four people won air tickets to Milan and Berlin. Thus Terminal 4 showed that indeed, they put their guests in the first place.
The third factor – design and branding of the content
Where the power of words ends, the “tongue” of the design continues.
By uniforming the layout of the page, using a recognizable style when creating graphics, the audience now easily recognizes and binds the style to Terminal 4.
We applied the design to a variety of content within the restaurant, added a new value to the user experience, and by using the hashtags we have guests of Terminal 4 to share beautiful moments on social networks. Thus we managed to form the basis for the promotion of physical and virtual location.
The result
The data for the period 10.10.2016 to 01.03.2017 shows how the Facebook audience reacted.
Beyond the abovementioned analytical indicators, the successful running of the restaurant is also illustrated by the planned opening of the roof terrace, which will bring a unique experience of Podgorica from the top of City Mall. Something we are all looking forward to.
Services:
– Logo design, graphic standards, branding
– Creative writing
– Digital marketing
Copyright © 2016-2017 Bild Studio & Terminal 4
All Rights Reserved.
Terminal 4 Facebook, Terminal 4 Instagram
Thank you for your time and scrolling until you’ve dropped dead. :)
Sočica
It is said that the fairies loved roaming through the vast green planes and rigid mountain gorges in the region of Montenegrin village of Piva. With fairies gone, a century and a half ago, there was a man who roamed the same place. He was one of a kind, true warrior, and a legend goes that he was the quickest in any aspect, hence the nickname – Thunder.
Famous duke Lazar Sočica a.k.a. Thunder was the most prominent person in Piva. And still is. His descendants decided to keep his spirit alive. Some of them got into tourism. They took an old house, remodeled it and a traditional Montenegrin restaurant was born bearing his name. With scaling business, the time has come for them to breathe new life into their visuals. That’s where Bild Studio comes in.
Sočica restaurant got the new logo and branding. We used cyrilic alphabet as a reminder to old, glorious times. Speaking of history, we couldn’t overlook the tradition. That’s why our team of designers used golden threads and warm brown colour which are harmonised with old Montenegrin, unique interiors. Using cyrilic gave us the opportunity to play with a letter C, or – Ц, to refer to Sočica’s famous moustache.
The area of Piva is full of legends, long stories of old times, and it’s always a pleasure to dive into one or two of them. Speaking of – it is a pleasure to enjoy traditional Montenegrin delicacies in the Sočica restaurant, too.