Honey of Montenegro and House of honey

During our search for the ideal logotype solution for Honey of Montenegro, we’ve been led by idea of a simple, timeless and universal solution. The goal was clear – create a brand that will be capable of competing with some of the biggest world’s brands.

The logo contains a tone alluding to manual labor, as well as Montenegro’s recognizable characteristics. We found inspiration in the Montenegrin’s traditional costume, while the graphic pattern is a stylization of our folklore ornaments integrated with elements of bee, house, and honey.