From Proof of Concept to a Production-Ready Fertility App in 3 months
4m read
The Context
Conceivio is a Danish HealthTech startup backed by the Kring Foundation - built by scientists, medical professionals, and business leaders to support women and couples across the full fertility journey. They came to Bild with a concept, an early-stage product, and a vision that needed a technical partner who could actually run with it.
From discovery to production-ready mobile app - AI coaching, personalised fertility programs, expert content, and a marketplace - Bild delivered.
The Pain
Conceivio's founders had domain expertise and clear vision. What they didn't have was a technical team capable of turning that into a scalable, production-ready product - one that could handle AI coaching, sensitive health data, personalised user journeys, and real-time performance, all at once.
The challenge wasn't just building complexity. It was the weight of the domain. Fertility is one of the most emotionally loaded spaces in digital health. A poor user experience at a vulnerable moment has consequences. Getting it right wasn't a preference - it was the baseline.
They needed a partner who would take ownership of the technical side entirely, move fast without cutting corners, and genuinely understand what was being built and why.
The Solution
It started as a referral. Conceivio initially approached Bild to explore how AI could strengthen their product. Bild's agility and immediate grasp of the vision turned that conversation into a full partnership. Discovery came first - workshops to define low-level architecture, map technical requirements against business goals, and identify gaps in the existing design. Wherever the prototype fell short, Bild's team refined the UX/UI on the go.
AI-Powered Fertility Coach. The centrepiece of the platform - and the feature that exceeded the client's own expectations. A 24/7 AI coach that learns from each user's context, health data, and journey stage - customising educational materials, guidance, and recommendations in real time. Not a generic chatbot. A companion that adapts to the person, not the other way around. A dedicated squad took full ownership: Solution Architect, Tech Lead, Project Manager, developers, and a QA engineer - all with deep domain understanding and the responsiveness a startup actually needs.
Personalised Fertility Programs. Programs built from user surveys - tailored to whether someone is managing a fertility condition, actively trying to conceive, undergoing IVF, or in the breastfeeding stage. Evidence-based. Personal. Delivered through a mobile experience built for daily use.
Expert Resource Library. Articles, videos, and webinars - curated and medically approved, organised around the user's journey, trackable through a personal dashboard.
Integrated Marketplace. Trusted fertility products and direct booking with verified specialists - accessible in the same platform, without friction.
What was delivered
What the client said
"Bild's speed, methodology, and precision, delivering exactly as estimated, gave us confidence to pursue this idea and grow faster. One of the most impactful milestones was Bild's implementation of AI, it became a cornerstone of our app, and even exceeded our expectations with its sophistication and usability.
They were completely transparent, making us part of one team aiming for the same goal. The real benefit of working together is continual improvement and suggestions that were coming from them, showing real interest in making the app as good as possible."
Where is this headed
Conceivio launched with architecture built to scale - and with Kring Foundation backing and a founding team spanning science, medicine, and business, the roadmap is ambitious. New AI integrations, expanded specialist partnerships, deeper personalisation, and a growing user base navigating their fertility journeys are all in motion.
Bild remains an active partner - not just maintaining what was built, but continuously pushing what the product can become. That's what agile partnership looks like in practice. Startups scale with resilience. Conceivio is proof of that.
Got a HealthTech concept that needs to move from prototype to product - fast and without compromise?
Sensitive domain. High user stakes. Complex AI. No room for shortcuts. That's exactly the kind of brief we're built for.