“Idea is nothing without execution” was the slogan of the fourth festival of integrated communications – KAKTUS 2018 held on November 12th and 13th in Belgrade.

The idea and execution are two inseparable things, one cannot exist without the other, which means that without execution we remain only with an idea.

At this year’s Kaktus festival, art director Nikola Kalezić and I met some of the world’s renown agencies, took part in various lectures, which hardly left us indifferent.

We admit that Kaktus 2018 had managed to plant an idea or two to mull over.

In just two days, this year’s festival offered an exceptional program: interesting lectures, during which we listened to numerous creatives from different parts of the world. Creative director Marcel Padoco (David & Goliath), opened Kaktus 2018 with the lecture “What we can unlearn from Michael Bay”. We also had the opportunity to listen to the “Creative Conference” lecture held in an engaging way by the creative director of the Georgian agency Leavingstone. His message to the audience was an incentive to come out of our comfort zone, which, more often than not, we trick ourselves into thinking that it is lovely.

Other talks were presented by creative directors such as Chad Warner (McCann London), Gabriela Lungu (Wings Creative Leadership Lab), the directors of We are Social (Stefano Maggi and Ottavio Nava), Fabien Aufrechter, Michael Maslov, Roxana Marin, and Diana Nedelea. There is no doubt that the regional creatives also made a positive impression on the audience with their lectures. Among them were Sanja Lalević Cvetković and Igor Černiševski (Direkt Media), Nenad Šljivić (Microsoft CEE) and many others. 

Considering that the cactus lives in difficult conditions, requiring very little water and basic incentive to develop, no wonder it was chosen as a symbol of the festival, sending a message to foster ideas that survive.

What was missing at the festival was the interactivity during the lectures. We would be keen to see the increase of the audience participation during lectures in the following years, not to risk planting a seed of boredom where there is only a place for creativity to grow. :)

Festival’s advice?

It’s not only important to cultivate ideas, but it is important that each brand aims at solving a problem and transmitting various messages to the audience. The most successful brands are not just a “brand”. Same as humans, brands have character, personality and are designed to inspire us.

It was emphasized that the creatives can’t do the same things and expect different results. Rather, we should find additional sources to enrich the ideas we’re pondering over because something new can always pop up. 

Kaktus offers an exchange of views on commonly known ideas. Fair warning – do not expect mind-boggling concepts. Nevertheless, our team came back with a little more inspiration to work with.

At the beginning of November, we went to Lisbon to visit Europe`s greatest tech conference, 10th Web Summit. This event gathered more than 70.000 people from 170 different countries, 1.800 startups and 1.200 speakers on 24 stages, which are really impressive numbers, and the experience itself is impressive too. Due to the size and diversity of event, it seems impossible to confer all the impressions from the conference. Nonetheless, let’s try!

Lisbon agreed to host Web Summit in that city for the next 10 years, for a symbolic price of 11 million euros per year, which is a really smart move since that event attracts a large number of tourists and turns the city into one of the most popular technology and startup hubs of Europe. For that reason, while the event lasts, everything is subordinated to Web Summit and all is more than well organized. 

At the arrivals gate on the airport, we were welcomed by a large number of volunteers who helped us register. Metro stations were clearly marked, and we could find all the important info whenever we needed it, thus it was easy to plan our visit. People are very friendly and presented themselves as excellent hosts. The Web Summit app, which contained info about the Summit’s events was of a huge help. It enabled us to connect and send messages to anyone who attended the conference. Having WiFi available anywhere made us rather happy, since this is, more often than not, a big problem even at much smaller conferences.

The opening of the event is something you wouldn`t want to miss if you ever decide to visit Web Summit. When you see all those huge lines of people, full arena, glittering stage and hear introductions and speeches, you realize how really big the event actually is and what can be expected over the next 3 days. And the following 3 days have to be more than well planned, should you wish to see everything that interests you.

The Web Summit was set in 4 large pavilions, where every day different startups had their presentations. Having the same divided by themes was a small relief, as we could choose to listen to the presentations we had interest in and later visit the startups’ stands. 

On average we walked 20 km a day, talked with people from different spheres of technology from all over the world, listened to presentations of interesting ideas and made acquaintances. The Web Summit is an ideal place to make acquaintances with people who have similar interests since everyone is open to talk and share and present their ideas.

We noticed that the trends in the world of tech this year are Artificial Intelligence, IoT, solving global problems with help of technology and the increasing number of women in IT. If you managed to save some strength after daily presentations and activities, then you should definitely visit the Night Summit because that`s also where you can meet a lot of interesting people and have a good fun, in a more relaxed atmosphere.

Web Summit truly does the amazing thing – it connects people from all parts of the world and opens a variety of possibilities to grab all the advantages that are in present offered by innovative technologies. It is a unique experience for anyone who is involved in the tech business and who wants to be a part of technological changes and improvements of humanity. It is also an ideal place to hear the most innovative ideas from a big number of first-class experts, discover a big number of startups which are about to shine, meet a lot of potential clients and partners. It is simply a place that opens new possibilities.

Lisbon itself is made for having fun. Historical heritage, interesting architecture and a variety of interesting locations to see and visit, are at every corner of the city. It exudes with cultural diversity and people who are warm-hearted and outgiving, always ready to host you and help you out in any way. So it`s our warm recommendation to visit no matter whether you are going to Web Summit or not, and as far as we are concerned, we will definitely be there next year.

Responding to customers’ needs in a timely manner and in the same time managing growth of your business requires a constant control over many processes and information on a daily basis. You surely agree that all of that demands a lot of time and energy, which is of great importance in business.

Digitalization redefines relations between company and customers, the way employees work and how companies strengthen their capacities. Customers and users expect companies to continually improve their services, seeking to get answers to all questions and doubts in the short term, by solving their problems quickly and efficiently. This leads us to the claim that a good service nowadays is a precondition for a successful business.

IT Service Management (ITSM) is an IT management discipline focused on delivering and supporting IT services in line with the business requirements and organization goals.

ITSM solutions are designed with a focus on people, processes and technological aspects of information systems, and simply speaking,  provide a strategic approach to creating, delivering, managing and improving the way information technologies are used in the organization.

The main goal is to automate work processes and make business more efficient, pushing it towards improvement of internal communication among employees and external communication with clients.

Since 1996, Nilex AB, software company based in Sweden, develops software solutions for service management, making products for managing IT services and infrastructure accessible to many companies like:

• Nordsee,
• Teletec,
• Wasa Kredit,
• HemoCue,
• Aarhus Tech,
• DLF and many others.

With development, implementation and support of ITSM solutions, Nilex enables thousands of organizations to manage business processes in a simpler and more efficient way and to focus on organization’s relations between individuals, whether they are clients, customers, employees or suppliers.

Nilex IT Service Management, a comprehensive solution that supports business processes in organizations, saves time in dealing with incidents and improves the quality of services. Nilex ITSM system’s quality is approved by PinkVerify ITIL and Service certifications.

Bild Studio is official distributor of the Nilex software for the Balkans and beside that, we are included in development of this solution. This great partnership allows us to introduce companies from the region (Albania, Macedonia, Serbia, Kosovo, Croatia, Bosnia and Herzegovinia and Slovenia) with all the benefits that Nilex offers to business and better user experience.

» Ärendehanteringssystem «

The Marketing Manager should “only” coordinate team members and their activities. Yes, this means only to coordinate the media buying, event management, copywriting, market and competition research and drafting strategies for various clients… And we mentioned only a small portion of work for which the person in this position is responsible for. Therefore, we decided to talk with Dženita Brčvak, Head of Marketing and Project Manager at Bild Studio to get to know a little better what a marketing manager actually does.

Dženita is member of our team for 2 years. She started her career in Bild in the position of Project manager, but since December 2016. she heads the Marketing department of the company. Her friends accuse her she doesn’t know how to rest, but they also say that her energy is simply contagious and brings a smile to everyone’s face. Team members don’t call her boss but mother, and now we are going to tell you how our Dženi managed to switch from one position to another, what her regular workday looks like, and what challenges she is facing every day. :)

1. The marketing field is very wide and someone who covers the position of Marketing Manager has to keep all the strings in his or her hands. As someone in this position, can tell me more about contents of your work?

Hm, I hardly keep all the strings in my hands, but I’m trying to do my best, if that counts. :) Marketing Manager, like any other manager, mostly deals with organization, planning and resource management, and more than anything, he or she conducts evaluation and monitoring. Although you should always keep up with all the novelties, both in industry and within your team and company, unfortunately you have very little opportunity to actually do with the core of your field. Since Bild’s marketing services are rather diverse, my team and I are dealing with various obligations and few of them are: negotiations with clients, sales meetings, market and competition research for Bild and for clients, making advertising strategies for different marketing channels, media buying, event management, copywriting, managing public relations and perhaps the most demanding, managing projects funded by the EU, which imply constant commitment to the implementation of project activities and detailed reporting. For information about the indications, warnings and tolerance or long working hours please contact my team. :)

2. How do you organize all these obligations? Is there a tool that helps you with implementation and evaluation?

A good plan is half of the work. Since I came to Bild Studio, I organize my time and tasks through Jira Atlassian software for agile project management. Jira is an amazing tool which enables you to organize the full project cycle, define deadlines, specify human resources, delegate assignments and constantly monitor the progress of each task and/or team member. Besides that, Jira allows commenting, files attaching, gives you the ability to generate various reports and has an integrated portfolio planner and a very important option – work log. Truly perfect tool for managing projects, especially projects in IT, design and marketing, where every minute is precious. Jira comes with Confluence, tool for archiving and systematization of documents. I use this tool every day, since it makes collecting files and overview of the entire project much easier, which is very important, especially if you deal with complex and extensive projects, which we have many. However, despite all these IT tools, even today I am not immune to write the most important duties down in my planner and cross them with pleasure at the end of the day when (and if :) ) I finish them.

3. What are the key characteristics of the person doing this job?

It is difficult to single out a set of qualities that good marketing manager should possess, but it certainly has to be a person who is communicative, positive, creative, well-read, tolerant, but also very responsible, and able to react quickly and prudently. Now I only have to get all these qualities. :) Joke aside, in my opinion, a marketing manager has to be a team player, committed to all its members and eager to take responsibility for the mistakes made in the work, meaning he or she is ready to step before the client and take all the critics. There is no place for individuality. Team is everything and one has to take care of it.

4. Marketing trends are changing rapidly, so can you tell me how do you keep up with them and how do you improve yourself for the job you conduct?

Trends are indeed changing so fast in digital marketing and I must admit that my biggest challenge is to keep up with everything that is happening on the global scene, as marketing is, more than any other industry, merciless to late reactions. Since digital marketing is quite young, the only and the most accessible source of information is the Internet, so I try to take at least 30 minutes or an hour a day to read online blogs about new trends. My list includes regional magazines such as Netokracija and Media marketing, but more often I reach for articles published by MarketingProfs, Moz, Convice&Convert, etc. Of course, there are unavoidable online courses, which are now very available, so my team and I often follow courses on Coursera, Google, but also on Udemy. Most often, though, I learn on new trends my team members, who are trained in various areas and who read about developments in this area on a daily basis. Frequent transfers of knowledge are invaluable, both to saving time and for mutual upgrade of the team and strengthening team spirit. We adore these processes and insist on them in our sector.

5. Ideas are crucial (and the most expensive) in marketing, so tell me how do you come up with them and how do you exchange them with your team members?

Is there a recipe for ideas at all? To come up with a good idea is the hardest task of anyone who is engaged in marketing, regardless of the channel he or she uses. Frankly, the ideas usually come spontaneously from a team, a colorful group of dreamers :). The most beautiful and best ideas are colluded together during a brainstorming, where one word or phrase becomes a trigger for devising serious campaigns and ejecting a handful of proposals until we find a perfect one. And when Design gets involved in the whole story, we have a perfect match. :)

6. How does your average working day look like and what challenges do you face with on a daily basis?

Average day: from client to client. Just kidding, the morning begins with biiiiiiig cup of black coffee without sugar, a dose of laughter with the team just for beautiful start of the day and then follows the endless scrolling through notifications on social networks and reading the unread emails, a little of proofreading and revision, a meeting, sales offer, again a little of revision, another (un)planned meeting and unavoidable finance. Did I mention the constant communication with clients? That, too. To sum up, every day is pretty dynamic and that’s what drives me. It’s never boring, that I can guarantee you. ;)

7. I’m sure that after the working day, which often lasts more than 8 hours, you need a rest and relaxation or you keep the same pace in your free time, too?

My dear friends accuse me that I don’t know how to rest. : / After a hard day I (literally) run on more strenuous workout. :) Cross-fit, tae-bo and a handful of different fitness trainings 5 times a week is what relaxes me and what I don’t miss, except in special cases. Hence, my fellow co-workers often see me, dressed up in fitness equipment, running down the Bild stairways to get to the gym on time.  After that, I run again to meet up with friends for an hour or two. So, in fact, I run all the time. :) Besides, for a marketer, a good book for the perfect closure of the day is essential for nurturing the different writing styles and enriching vocabulary.

8. And does Marketing rest on weekends or your sector is on standby 24/7? :D

Basically we are all on standby all the time. We often communicate with clients and followers at 10 or 11 p.m. We coordinate each other, boost posts, comment and respond to inquiries. I think you should ask members of our team about this, but somehow it seems to me that none of us finds it hard. ;)

9. Your job seems ideal to me, but can you stress 3 not-so-good sides of your job?

• An endless number of notifications on all possible marketing channels. Remind me, what’s private profile? :)
• Lack of courage of companies in the local market to support bold ideas. There is nothing sadder than having to soften an idea which we have or putting in a drawer for some better times.
• Constant stress and constant strive to meet the needs of clients who want it all and want it now. Marketers of all countries, unite! :)

10. All people in your team have different sensibilities, level of knowledge and experience, so how do you choose a leadership style and delegate obligations?

What makes the work easier is definitely the fact that I still want to go for a coffee (read: beer) with the people I spend 8 hours on average. I think that this friendly bond we share and, above all, absolutely open and honest relationship we cherish, has actually helped me to get through the each member and find out about tasks they prefer, what they do the best, and what their dos and don’ts are. It’s the same with the access. Sometimes it’s difficult to adapt to different characters, but in the end, honesty in communication is what is most worthwhile. We are all absolutely open, so it facilitates the entire process. Of course, I always have an insight into the occupancy of each of them and I especially take care that responsibilities are equally and fairly distributed.

11. When potential client asks: “Why should I choose you and not some other agency?”, what is your answer?

I show them our portfolio. Quality and references speak more than empty words.

12. How do you solve a situation when a client’s requests are completely different than suggestions and ideas of your team you strongly believe in?

I lock the door of the meeting room and don’t leave them until they consent. :) I’m joking, of course. I lock the door, but just because of the poor sealing. :) But there is no an unique recipe. All clients are different, and like every individual, they require a special approach. I always insist from my team do their homework, i.e. to conduct complete research, argue their attitudes and get ready to defend the ideas they believe. Of course, this includes taking responsibility and risk for everything we launch on behalf of the client. If, after all, client is not ready to accept the idea, then we adjust the requirements. At the end of the day, the client is always right.

13. Previously, you did the job on the position of project manager. How did your story with marketing started?

Once upon a time, when I was little… :) When you work in Bild, a change in physical location and position, is something which is not surprising. People constantly change teams and positions in order to stay motivated, learn something new, try out other things and find themselves. Let’s say that, in my case, it was a series of unforeseen circumstances took me where I am now. :)

14. When you put a parallel between these two positions, can you tell me what do they have in common and what is completely different?

For common elements, see the answer No. 1. :) As for the differences, it’s definitely a lot more frequent and more direct communication with the various stakeholders: the client, the client’s clients, team members and members of other teams, managers, creatives and operatives. You need to keep communication on a various fronts and it requires a great focus, patience and commitment. Also, constant monitoring of trends that are changing rapidly require additional engagement and continuous learning. The dynamics and innovations are an inseparable part of this job.

15. One of the projects you have successfully done is internship program in Bild Studio which have already become a brand itself. What’s your experience about this and what would you stand out as the most beautiful and the most difficult and less nice part of it?

Even after 2 years in Bild, with more than 20 different projects, Big Summer Internship is still my favorite project. The most beautiful: people. The most hard working became very important team members, significantly contributing to their departments. There were difficult moments, but we fought them together, so that, too, came out nice in the end. I’m running a similar project now, again. The project “Transfer of knowledge between educational and research institutions and the business sector” anticipates internships in the areas of marketing, IT and design for 50 students from all of the three universities in Montenegro. This project is supported by the Ministry of Finance and the European Union and represents an upgrade of the previous internships Bild has been organizing for years and for which it was awarded National Partnership for Entrepreneurial Learning of Montenegro’s award for good business practice in the area of improving the skills of pupils and students.

16. You are in Bild for 2 years. In the end of our interview, can you explain to us how  your job here differs from the job you did before in other organizations?

One word: dynamics. Although I essentially deal with similar work, and that is, project management, the only thing that is different is the very high level of dynamics, which is an essential part of the work in any agency, especially one that is specialized in digital and IT services. The logic of project management is always the same, regardless of the sector. As I explained at the beginning of our conversation, the most important thing is to plan your resources well and establish good mechanisms for monitoring the implementation. As for the differences, what was especially challenging for me is to completely change the area of work and cope with was almost completely unknown to me. Other thing: teams, different teams: software engineers, marketers, designers. When working in the NGO sector, you learn to “cover” all positions and there is rarely classic division of responsibilities. When you run a project within the agency, in addition to having to be highly skilled, you have to be able to coordinate a large number of people from different sectors, of which everybody does just one small part. Project manager in the NGO sector is usually the person who brings out most of the work, he or she is 3 in 1: a copywriter, operative and financial manager. In the marketing industry, this is a person that should “only” coordinate the other team members. In addition, agency work is measured strictly in hours, and you have to estimate as precisely as possible the time an engineer, marketer or designer needs to complete a specific task. Estimates are probably the biggest challenge for me. That, and a large number of clients with different profiles. But all in all, I hang in there. :)

Read our impressions from the Google AdWords Academy, organized by the HR company  WEON from Podgorica.

Topics of the three-day course were Google AdWords and Google Analytics, and the lecturers were well-known Miroslav Varga and, not very familiar to us, but excellent, Zorin Radovančević.

Regardless of whether you use these tools or not (not Miroslav and Zorin, but the other two), you are probably wondering if this course is worth attending next time it is organized in Montenegro. So, let’s just answer that question right away.

Can you give a positive and confident answer to at least 7 of the following 10 claims?

• I know how to set up a Google Advertisement and have it shown on the entire screen on the smartphone.
• I know what MCC account in Google Ads is and what are its benefits.
• I know how to apply all extensions to Google Ads.
• I know how to achieve a lower cost-per-click for Google Ads.
• I know how to use the “if” and “countdown” functions in optimizing the text of Google Ads advertisement.
• I know what Dynamic Search Ads are.
• I know how to set up a GDN campaign only on the websites I want.
• I know how to set up the Google Tag Manager for tracking users over a web page for analytics purposes.
• I know how to define a group of users in Google Analytics and use this data to target Google Ads advertisements.
• I know how to set up Google Event Tracking to track interactions on a website that are not standard.

Now you can give an objective assessment and say that you are one of those who said “Yes” at least 7 times or these topics are only slightly familiar to you.

Our impressions from the course are extremely positive and we especially liked:

• Numerous new options that we discovered during the course, which we wouldn’t find out by simply reading several blog posts on the Internet.
• The lecturers, who really care and that can’t be played. Varga and Zorin are really dedicated to sharing as much information as possible and bring them closer to us in the simplest way, while willing to explain the same things even few times.
• Charismatic Varga made a special impression. He managed to break the rigid atmosphere characteristic for this kind of events.
• Despite all the certificates that the lecturers have and the fact that, for example, Zorin deals solely with the Google Analyst for 6 years, what showed us the highest quality is the lecturers’ will to answer questions and comment the concrete situations from practice. This tells us that the lecture doesn’t come to the prepared scheme and the mere information sharing. Therefore, it’s expected that each of the next courses will be different, depending on the participants’ questions.

The only suggestion we have is to leave more room for the part of the Google Analytics course. The theme is broad and duration is too short, despite Zorin’s efforts to encompass the topic in the available time. Therefore, we advise narrowing the topic or leaving more space to the participants before they have a beer with lecturers at the end of the Google Academy. :)

Bild Studio received a prestigious award “Creators for the Centuries” at the 4th Regional Summit of entrepreneurs from Central and Southeast Europe “Best 300” held on 2-3 March in Dubrovnik, Croatia. The prize and recognition for the development of ideas, innovations and investments in entrepreneurship in Central and Southeast Europe was handed to our Batrić Krvavac.

It’s a great honour that the International Committee, consisting of 13 prominent experts in the fields of economy, marketing, management, finance and entrepreneurship, recognized our agency as a company achieving success and growth in its business through years.

Bild Studio celebrates its 8th birthday this year and during all this time, we worked hard to improve the businesses of our clients and by offering excellent solutions, gained the trust of over 500 clients. More than anything, we are proud of our team of more than 50 employees, because it is a Bild’s true strength –  young and ambitious people, ready to answer to all the challenges and who build experience on constant education, creativity and innovation.

The award we received is just another indication that we are on the right path, that teamwork doesn’t have a price and that the future is bright for us.

Because of that, we will continue to build the team, improve our products and services and contribute to the development of entrepreneurship, not only in Montenegro, but in the whole region.

Why you need to be visible on Google and how to do it

All major athletes didn’t become champions overnight. It required a lot of effort, investment and renunciation, winning unbeatable, overcoming challenges and obstacles… Having good SEO is pretty similar. So think of it just as another sport discipline. :)

What is SEO?

SEO (Search Engine Optimization) represents the process of optimizing the complete content on the website (including its code) for web browsers, with the aim of increasing the visibility of the website through organic search. The optimization process takes place in several phases and requires expert knowledge of marketers and web developers who work together on SEO analysis and improvement. Customizing for the web browser is, in fact, a customization for a Google bot (when it comes toGoogle).

What is Google bot? In short, it’s a special Google mechanism (robot, crawler) that moves over the Internet and collects information about your website. Google bot explores the website by tracking links from one page to another (within your website), so it’s necessary for your pages to be crawlable (quick check at Search Console). Based on the collected information, Google bot analyzes your website, taking into account factors, precisely known only to people from Google.

How many times a day you google?

Think before answering. Have you lost yourself in numbers, already? :)

If you are planning a trip, you will definitely be interested in cosy place to eat and relax  in the city center after a few hours of sightseeing. You will ask Google for suggestions, completely natural. However, imagine, just for a moment, of the level of effort it takes to get to the first page of search results for this query.

Have you ever… clicked on the 2nd page of search results?

Life in constant hurry with great deal of stress, multitasking, a desire to get the information right now, imposes an imperative that, if you want to sell your product and service online, you must show up at the first page of the search results.

Plenty of information, and in the end, you only go through the most relevant. However, if the info isn’t easily noticeable, you’ll have a problem. Visibility through organic search is the visibility of your website at SERP (Search Engine Result Pages). Unless you do marketing or SEO, you probably have never clicked on the 2nd page of search results. Further, many SEO specialists claim that people don’t see even the entire first page, but only the first 5 results, which is, when we take in considering that we want to get information quickly, a very understandable assumption.

Photo source: Twitter

We believe that this saying, although cruel, but rather realistic, speaks enough about Google positioning.

Why is SEO important?

SEO is important to you as much as you think you need to be visible on the Internet. No more than that. And you know what they say about online visibility? If you aren’t on Google, it’s like you don’t exist. And even as Miroslav Varga says, it’s better to have not so nice things about you on the Internet, than you don’t even exist at all. (See the blog post about the impressions and useful tools we got from the Varga’s seminar ).

When you are at the top of the search results, in addition to a fact you are visible, it also  means that you are easily accessible, popular among the online audience and that you are publishing important and useful content. In order to have that rank on the search results page, it’s takes a lot of effort and time. If you want to do good marketing, look at the SEO as an investment that will pay off to you in the long run. The initial settings are demanding and they require maintenance and alignment with trends and changes.

How you should do SEO?

Like every big task, this one begins with research, too. First of all, it is assumed that you have a huge theoretical knowledge and then you can switch to the practice. A detailed overview of your website (website analysis) and how your website ranks on Google are the first steps. For this purpose, you’ll benefit from some tools, but also from simple typing keywords into the search box. For tools, take advantage of all free tools provided by Google, such as: Google Search Console, Google Analytics, Page Speed Insights, etc. Other tools that may also be useful are: Ahrefs and Moz and very precious Screaming Frog SEO Spider. If your business has a physical location (address), open the Google My Business page. When you notice what isn’t good on your website, start improving (technical and textual).

Swipe sleeves for the next step, because what follows is the keyword strategy. In order to create a keyword strategy, it’s important to turn completely to your customers or to enter into their role. Think about what you would type in the search box to get information, if you were in their place, and then type, type and type… :)

Here, among other things, you have to pay attention to the competition. Type your keyword in the search box and see how many competitors appear in search results. Following, answer the following questions:

• Have they been there for a long time?
• What’s shown on their site?
• Do they use keywords in a better way?
• Do they have more relevant posts?
• Is the site updated regularly?
• Is it easy to get the information?

Some of the tools that will help you create a keyword strategy are Google Trends and Google Keyword Planner.

After well-established “SEO foundations”, you have to track the results and compare them with the set goals. And then, again, upgrade something more and so on. :) It’s necessary to regularly monitor changes in Google’s algorithms, as this directly affects the positioning of search results pages.

To upgrade your website, identify problems and questions and then consider the best way to offer consumers the answers. Perhaps a blog post with information and helpful tips, which further refers to the product in your offer is a good solution. Maybe we have now inspired you to create even better concept that is closest to the needs and characteristics of your target group. It’s important that you keep in mind that bringing users to your website (and keeping them there!) is an essence. Though, not any user, but the ones who will make conversion.

Although the process is called Search Engine Optimization, much more attention needs to be paid to the users themselves. Because in the end, users are the ones you sell the product to. Google bot tries to mimic the user and thus improve the algorithm; however, no matter how progress has been made, no robot can have all the human characteristics.

Who can do SEO?

For a well-done SEO analysis and improvement, you’ll often need a team of people, so you’ll find that there are agencies that provide only SEO services. For SEO, you’ll need at least one person who will create and modify both textual and graphic content, as well as a person who will provide you with technical support. To put it short, you’ll need a marketer  (or a complete team) and a developer (or few of them). Although, you may find a person who works well in both areas, which is rare, but not impossible. To sum up, this job is quite extensive and demanding, so we suggest you to leave it to professionals.

Conclusion

A visually appealing, easy to navigate website and useful content are crucial for SEO. Search engine optimization is complex and demanding, but not impossible and if you love what you do, success won’t miss out.

SEO is the key factor of your visibility on Google (and generally on the Internet), but that doesn’t mean that your business will succeed. You must continue to do your job well. So, if you run, for example, a real estate agency which is listed first on Google and your sales decline, this doesn’t mean that you don’t have a good SEO, but that you need to pay more attention to some other factors of successful sales (communication with customers, personal contact, price policy corrections, etc).

We believe that now it’s clear why you need to optimize the content you create for users, but also for search engines. This is often a big challenge, so we say that optimization is never perfect, but optimal for a particular goal.

Jelena Novaković & Sanja Mračević

PechaKucha stumbles from the Japanese language (ペ チ ャ ク チ ャ if you know, we will let you read :D) and in free translation means chit-chat. Okay, now we go with the answer to the question: “What does this have to do with a serious company? :) “

It really does have! We are presenting you the way for serious chatting in an foolish way because the idea is to learn something new through the fun!

PechaKucha presentation style is performed in 20×20 format. In practice, the presenter has a total of 20 slides, and for each, the presenter has 20 seconds. PechaKucheis as short as possible – say as much as possible, and plus more concisely.

The goal of our PechaKucha evening was that all of our seven sectors in Bild – Software Outsourcing, Enterprise & Mobile, Design, Marketing, Website Development, Office & Finance & Top Management – to show in a few minutes, through their representatives, to other teams what was done in 2017. We talked about how we got better and better, talked about clients, industries, successes, and our downs too. Presentations are rounded off by presenting the challenges that we altogether expect in 2018.

54 people in one office, lots of positive energy and lots of laughter. Some spoke too fast to beat the stopwatch. For all of us, 2800 seconds passed through the speed of light.

Wow, I’ve already passed through 2 minutes, so, here’s the end … :)

The first step to a successful business

Business strategies, business goals, business gatherings and business plans. It’s all important for a project, but where to start first?

When you want to start a business, beside the great idea you firmly believe will be realized and bring you profit, you are also in need for financial resources. In the most common situation,  you have little or no financial resources to start a business, so you need help from the side. Whether you present your idea to foreign investors, business angels, banks or other financial institutions, you mostly communicate on the basis of your business plan. A business plan is a document that defines goals, activities and resources needed and is usually developed for the purposes of starting a new business.

Our Dzenita Brcvak and Batric Krvavac attended a training “Više od biznis plana” (“More than a business plan”) held by Milos Vukovic, CEO of Fidelity Consulting agency. Considering that they already had experience in developing such strategies, the importance and complexity of the business plan were already familiar to them. However, the training helped them to better understand some parts of the business plan, especially those of budgeting and structuring a good summary. The importance of a well-written summary, with all aspects of the project, is high. Why? Because investors and those who decide whether your project will be supported or not, mainly read only this part. So, it’s very important to present the idea and its profitability very well (yes, we are talking about return on investment, the so-called ROI). The summary should include a brief description of the idea, goals, method of implementation, team, price calculations, financial sources, targeted market and the effects of investment. When it comes to budgeting, Dzenita points out that Milos has, in a very nice and simple way, brought her closer to the process of creating a profit and loss account, since she doesn’t often face such planning. 

In addition to the theoretical part, which was necessary, they worked in small groups, as well. Each of the formed groups was supposed to come up with an idea and present details of the business plan through the Business Canvas model, which was previously explained in details.

All in all, the way in which the business plan process was explained was “very interesting, receptive and easy to learn”, say our colleagues. They also point out that the course is definitely worth it, because it develops logical thinking about the business idea, but also thinking about the idea from the perspective of the investor and the market needs.

Impressions from professional training “Finance for all”

Because we want to broaden aspects and knowledge from various fields, and because no successful business can be managed without a good knowledge of finance, we have provided our employees with a comprehensive training that will help them acquire a narrow knowledge of this important business segment.

Armed with the desire for knowledge, a team of four “Bild-ers”: Haris Baltic, Azra Cengic, Ksenija Ikovic and Iva Malešević, headed towards the premises of Fidelity Consulting for the rendezvous with Milos Vukovic, CEO of the company. The reason was training “Finance for All”.

This was a very intensive two-day training but had our employees are satisfied with the knowledge they acquired. They said that this training motivated them to further research various tools and statements. During the two days of learning with Miloš, they worked on numerous financial units: financial management, inflation, financial reports, rational analysis, etc. Each of these units was backed up by interesting practical examples, which were a great way to test the learned and as well to take a slightly different view on the state of the certain company. Attendees worked in various tools (primarily for the cash flow statement), which was given to them as part of package material for further use in everyday work. Although each of the units were useful, our financial managers were particularly interested in the comparative ratio analysis of two companies, which helped them see and seek for various solutions and above all, which are the key indicators of business success.

We highly recommend this training to managers of all levels, financial managers and entrepreneurs, because it will help them improve their skills with numbers and expand their knowledge on finance. But we also recommend it to the ones with less sound knowledge in this field, because they will learn a lot on the simplified examples from the practice.