Enterprise-Grade B2B2C Platform for the Largest Telco in Montenegro, part of Deutsche Telekom Group.
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The Context
Crnogorski Telekom, Montenegro's largest telecom operator and part of the Deutsche Telekom Group, needed a corporate website that matched their scale: 500+ employees, 99% LTE coverage, dominant market share across every segment. A full redesign, 800+ pages, a custom webshop, integrated payment system, and E2E order automation. All of it aligned to Deutsche Telekom's global brand standards, localised for Montenegro.
The platform launched. And nearly a decade later, the collaboration is still going.
The Pain
Market leaders don't get to have average digital presence. For Crnogorski Telekom, holding 44%+ of the broadband internet market, 32%+ in mobile, 66%+ in fixed-line, their existing website wasn't reflecting the company they'd become.
The challenge went deeper than a redesign. They needed a platform that could actually run the business: a live e-sales catalogue pulling from backend systems, automated inventory and price management, a unified customer account across all digital channels, and an ordering system integrated end-to-end. Over 800 pages, redesigned from the ground up, to the exacting standards of a global telecommunications group.
The Solution
A team of around 20 UX and UI designers, frontend and backend developers, full stack developers, solution architects, system engineers, motion designers, and a project manager, worked across every layer of the platform. Discovery workshops came first. Business goals, design requirements, technical constraints, all mapped before a single screen was designed.
From there, Bild delivered:
- A corporate website at Deutsche Telekom standard - fully responsive, performance-optimised, and localised for the Montenegrin market without compromising the global brand system.
- A custom e-sales catalogue - live product data pulled from existing backend systems, with automated rules governing how products are presented and sold across digital channels. Inventory and pricing, fully automated.
- A unified customer account - for the first time, a single login across all of Crnogorski Telekom's digital channels.
- E2E order automation - a direct interface with the ordering system, eliminating manual steps from digital sale to fulfilment.
- Ongoing support - not a handover. A continued partnership, maintained and developed ever since.
Satisfied people. Great results.
What the client said
"Bild combined creativity, technical expertise, and agility to deliver a website that elevated our digital presence and matched the standards of a leading telecom operator. Their professionalism and consistent high-quality work have been impressive from the start. As the collaboration still continues, we can sleep well at night, because everything simply works."
Where is this headed
Nearly a decade in, this isn't a legacy engagement, it's an active one. New features, continued maintenance, and platform evolution as Crnogorski Telekom grows. The architecture Bild delivered in 2018 was built to carry the business forward, not just to launch.
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