Protect your ladies, just as we protect ours

Ljiljana Polić
Ljiljana Polić
October 21, 2016

October is Breast Cancer Awareness Month, which is an annual campaign to increase awareness of the disease. Bild Studio has joined this global campaign, with the intention to contribute to public awareness of the importance of prevention and getting adequate information about the most common form of cancer among women. On Thursday, 20th October, the regular derby between Cobras and Mambas was held in a slightly different manner.

Bild players have decided to join this humanitarian campaign in their own way. They put on pink socks and played the game!

An hour of cheering and fighting on the football field, resulted in a victory of Cobras, 6:4, and a great feeling of pride between Bild female team, who watched the performance.

This symbolic act is the first of many to come as our support to the campaign for the fight against breast cancer conducted by the marketing agency Prava priča Studio Marketing and NGO MoMSIC. In the last week of October, we will be their host, whereat volunteers of the campaign “For Her” will hold a presentation on prevention and measures to combat breast cancer. After that, all Bild ladies will go through a free medical examination.

“Behind every successful man, there are pink socks.” – Miloš Darmanović

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