The 5th SoMo Borac brings interesting novelties

Ljiljana Polić
Ljiljana Polić
August 11, 2017

But what’s not surprising is that Bild Studio is again part of the Somo Borac jury, represented by Ksenija Ikovic, Head of Design.

Somo Borac is a regional digital marketing competition held within the Rovinj Weekend Media Festival. The fifth in the row, SoMo Borac comes with the most novelties so far. The most interesting thing is that after four years of free registration, organizers will start charging. The price per application is 99 euros, and as the organizers say, the payment will ensure even higher quality of applications and the competition itself, today and in the future. Also, this year applicants can submit their applications only through a video presentation.

One of the news is also a somewhat larger regional jury that, as before, will be composed of experts from the best agencies in the region. The honor to present our agency was given to Ksenija Ikovic, Head of Design, whose expectations from this year’s festival and tips for preparing presentations can be read on the link.

Also, the organizational team involved a behavioral psychologist, Boris Surija, in the evaluation process. Changes occurred in categories, as well. Hence, with new categories of SoMo Web and SoMo App, jury will award the best website or the best mobile application.

“I think the most important change is the evaluation system itself, given we sought for even better quality judging,” says Ružica Vrdoljak Ličina from the SoMo Borac organization.

You can submit your application by September 7, and the award will be held as part of the 10th Weekend Media Festival, 21 – 24 September, in the premises of the old tobacco factory in Rovinj. Last year’s finalists and winners, as well as all other Somo Borac news, can be viewed on the SoMo website.

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